Something Special

One-time, from-the-ground-up press designs aren't package printers' only route to acquiring a unique'specialized' printing and converting system.

By Susan Friedman

It's a doozy of an order, a real profit-booster—hundreds of thousands of impressions and multiple reruns during the next few years, but nothing currently on the pressroom floor can print and convert it the way the customer has specified. Is this a signal to recruit a supplier to build a one-of-a-kind specialty press? Not always.