Advancing Sustainability in a Complex Value Chain

At the heart of a self-adhesive label is the ‘sandwich’ of a face material, adhesive, release coating and release liner. In itself, this is a combination of many different components, to which must be added the printing inks and other on-press processes that create the finished label, ready for automatic application to a product. No single level of the value chain can offer a full and detailed picture of the process of delivering a self-adhesive label; but, despite this complexity, the self-adhesive label industry must present a single, united profile if it is to be able to communicate with, and partner, the brand owners, the retailers, and ultimately the consumers in the environmental arena.