What’s Not To Like?

Beyond color

It’s true that “monitor soft proofing” reduces costs and turnaround time, but it can be used successfully only when certain viewing conditions are met. There are a number of elements necessary for accurate simulation and viewing of color in a soft-proofing environment. Requirements include a monitor with suitable color gamut, monitor calibration, color profiles, color definition, and suitable lighting both for monitor viewing and for -illuminating hard copy proofs or print/package samples. Color definition in packaging also can be extended to include characteristics of inks and substrates to provide accurate color under a broader range of conditions.