What’s Not To Like?

“Even if a converter prefers a signed, hard copy contract proof, the preliminary design layout iterations can be delivered as soft proofs in less time and at a greatly reduced cost,” he adds.

The benefits of soft proofing also can be seen in enhanced support for event-driven, local, and short-term promotions, adds Bertin Sorgenfrey, head of international marketing for Dalim Software. “The Steelers and Cardinals are in the Super Bowl? Quick! Get the new labels ready!” he quips.