What’s Not To Like?

Will soft proofing tools eventually replace traditional approval methods, such as hard copy proofing? Dalim Software’s Sorgenfrey believes they will, and that soft proofing will become an important technology for the future positioning of a packaging company. “It gets back to the requirements of brand owners,” he says. “If you want full control of every production step where changes are made to files and formats on an ongoing basis, sending hard copy proofs is tremendously inefficient -because the creative process overlaps with production. Files are continually adapted for different substrates, structures, ink settings, regional versions, brand extensions, and production settings. It takes a long time. Converters need to be able to meet the time to market for each product.” Soft proofing makes the process that much easier. pP