What’s Not To Like?

As vendors adopt color libraries and hone their ability to represent spot colors more closely in RGB for a monitor, scant attention has been paid to the many special effects used in packaging, says Moore. With the help of programs such as -EskoArtwork’s Visualizer, which enables viewers to create and share realistic on-screen mockups of complex package designs, users can better see how foils, metallic inks, embossing, and even holograms will appear under special lighting conditions and on the store shelf.