Soft Proofing: Is It Hard?
Online approval speeds time to market and can identify errors earlier in the process.
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Tingler foresees the day when virtual proofs will be routinely accepted as contract proofs—although he readily admits he's not holding his breath. For Winston Packaging and others, one of the keys to its advancement is likely to be further developments in 3D modeling technology. For the present, whether or not soft proofing is feasible for packaging workflows depends on the specific application and the substrate in question. Some customers may want new graphics for an existing substrate, for example, while others may want to change some text or graphic on an existing label to meet a new requirement. It all depends.
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- Companies:
- Artwork Systems
- Epson America
- People:
- Dan Tingler
Jean-Marie Hershey
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