Soft Proofing: Is It Hard?
Online approval speeds time to market and can identify errors earlier in the process.
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Sacrificing to save?
Content may be sacrosanct, but Tingler believes some customers may be prepared to trade off color accuracy for lower costs. Just recently, he explained, "Our customer's end customer had a designer work on and submit the files to us. The colors, built out of four-color process, were truly outrageous. In order for the design to run consistently on press, we knew we'd have to convert to Pantone colors, and while those we ultimately picked were close, they were not a dead on match. Based solely on an exchange of electronic files, however, the customer approved the file, effectively sacrificing the overall look from a color standpoint," but saving the cost of additional handling.
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- Companies:
- Artwork Systems
- Epson America
- People:
- Dan Tingler
Jean-Marie Hershey
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