Soft Proofing:
 Is It Hard?

Hard copy contract proofing using inkjet or laser printers is still common practice in packaging preproduction environments for the simple reason that contract soft proofing adds a layer of complexity. Soft proofing requires such things as monitor calibration, control of ambient lighting conditions, and the implementation of appropriate viewing conditions. Still, Tingler says, the ability to exchange virtual soft proofs for interim approvals throughout the process saves on shipping costs and shrinks the proofing stage from 3-4 to 1-2 days. Not surprisingly, press checks also have become a rarity for the company, which used to conduct at least one or two of them every month.