Hot or Not?

“I think it’s an interesting area and I think it has potential,” says LaCoste. “I think that it struggles with the same problems that any specialty printing products have. People are looking at the cost of packaging and it’s substantially more than what they’re used to paying. It may be different but they have to weigh the increased cost over what they’re going to get. So it has to be a pretty interesting application for anyone to consider it.” pP