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On the horizon for MWV Healthcare is “collaborating with customers globally to provide innovative healthcare packaging solutions that drive brand awareness, differentiate products, and engage consumers to ultimately enhance product performance and improve public health,” says Grinnan. He cites medical adherence as becoming increasingly important. The examples above show how far pharmaceutical packaging has come in that respect—and it could lead the way. According to Grinnan, “Pharmaceutical packaging has been clinically proven to address this issue with calendared blister packs and other packaging formats that remind patients to take their medication on time, and information labels and pamphlets that stay with the medication wherever it goes.” pP