When faced with reduced shelf space from a leading retailer, Insight Pharmaceuticals LLC, makers of Anacin® Advanced Headache Formula, had to create a new package that presented the product vertically and allowed it to maximize face counts. At the same time, the retailer requested that the unit carton be eliminated entirely, requiring the drug maker to come up with a new vehicle for regulatory information—information that was usually inserted in the carton. The solution had to allow Anacin® Advanced to maximize the brand’s shelf presence while combining a prime label with all the content required for an OTC internal analgesic drug. To comply with the retailer’s requirements, Insight had to break with tradition and present its product vertically. To do so, it determined the best way was to deploy an extended-text label. WS Packaging Group provided the answer.
WS Packaging Group recommended its EasyTab® extended-text label from its MultiVision® label line. These labels feature a pre-curve in the top panel that makes it possible for the label to fully wrap around tight-diameter surfaces. For Anacin® Advanced, this ensured ample space for the detailed information required for regulatory compliance of OTC drugs. The label also features an easy-open tab that is convenient for consumers and is guaranteed to open and close under normal conditions for the shelf life of the product.
The pressure-sensitive label features a metallic finish and all the brand impact and shelf presence of the previous package.
The result is a solution that provides the necessary printing space for regulatory compliance and allows more facings on the shelf despite the smaller footprint. An additional benefit—eliminating the unit carton—resulted in a noticeable savings in cost per package.
