Packaging With Smarts

A bright future

According to Gasman, smart packaging has a few obstacles to overcome before brand owners start widespread implementation of these technologies in their packaging. These issues include cost and the complexity of implementation through the supply chain.

But there are pressures expediting the growth of smart packaging. Gasman said, “A number of drivers favor the increasing penetration of smart packaging, including changing consumer demand patterns. … For brand manufacturers, smart packaging opens the prospect of making a brand identity through the use of high-tech features. In these ways, demand for smart packaging can be seen as coming not only from the end-user segment, but also from retailers, brand manufacturers, and government agencies. These drivers are favoring the development and advancement of various enabling technologies, presenting significant opportunities for technology suppliers.” n