Graphic Design 2010
Simplicity, sustainability, and globalization are just some
of the trends impacting graphic design for packaging.
Unilever, for example, has identified a number of core brands that have the same brand values. The brand names may be different in different geographical regions due to cultural differences in the meanings of names, but the brand's values are the focus of the design.
As far as differences in printing capabilities/methods in various global regions, designers need to take these into account. However, it's not necessarily the number of colors to be printed, or the special effects, that are important, but the strength of the idea. A good design communicates the idea.
- Companies:
- Schawk, Inc.
- People:
- Michael Coleman
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