Graphic Design 2010

pP: Has the Wal-Mart Packaging Scorecard been an active tool used by brandowners to help drive packaging/graphic designs?

Coleman—I can only speak to this in general terms. The intent is for suppliers to evaluate themselves and their products relative to their impact on sustainability. It appears to be a very good, objective way to accomplish this using the various elements in the Scorecard. Wal-Mart is having a huge impact throughout its supply chain. It appears to be a great tool for Wal-Mart, driving efficiency gains and cost reductions.