Graphic Design 2010

pP: Does the concept of simplicity also extend to flexibility for the cost-effective incorporation of line extensions and/or future marketing campaigns?

Coleman—This is a good question and the answer ties back to the first point—getting rid of clutter. The simpler and clearer a basic design is, the easier it is to add a new message that consumers can pick up. Many times, an area is reserved in the design for potential future use, such as promotional messages. The graphic system is designed to efficiently accommodate this.