Graphic Design 2010

Second, avoid using trendy visual techniques. In the ’80s, it was pinstripes; the ’90s saw the use of gradients; later in the 90s it was holographic. Sometimes, the use of new technology developments can be too tempting to pass up. I once asked a young graphic designer why he was using a particular design technique. His response was, "Because I can." Avoid this trap; get rid of embellishments that don't convey the brand message.