Graphic Design 2010

pP: What are some graphic design techniques that contribute to a simple, yet appealing look?

Coleman—A good, general approach is to eliminate clutter. There are two key practices that can help accomplish this. First, understand clearly the idea or message that you are trying to convey, and then eliminate anything that doesn't contribute to this message. You need to show good discipline—evaluate every element in the design and eliminate anything that's not pulling its weight.