Graphic Design 2010

pP: What can be done in the packaging/graphic redesign phase to either speed up time to market or reduce costs?

Coleman—Failure to plan accurately from the beginning is the biggest stumbling block. Again, it's important to get senior management on board from the beginning. One of the worst things that can happen is to be spending time and money on a design concept only to find out that upper management is not aligned to the basic assumptions that are driving the work. Also, keep the process visible to all key stakeholders so adjustments can be made in a timely manner. pP