Graphic Design 2010

As far as visibility, it is critical to have all stakeholders onboard with the program right from the beginning, especially upper management.

pP: Have you seen a noticeable reduction in packaging redesign projects and/or new product introductions during the past year?

Coleman—It has clearly been less active during the past 14 months or so, but there are increasing signs of "shoots of green grass" showing. A while back, no one would answer phones. Now they are not only answering, but in some cases, making the call. For 2010, I foresee cautious rebuilding. Of course, the companies that were able to invest during the past few months will be ahead of the pack