Graphic Design 2010
Simplicity, sustainability, and globalization are just some
of the trends impacting graphic design for packaging.
There are a number of examples of brands that stay true to their identity—well-established brands that deliver authenticity. The Kiehl's Apothecary product line is a good example of this. It maintains an under-designed, old-fashioned look that stays true to its roots in the use of natural ingredients.
- Companies:
- Schawk, Inc.
- People:
- Michael Coleman
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