Graphic Design 2010

Graphic design for packaging is by its nature a creative process. It is always evolving and changing with the times or with what new technologies have to offer.

Several recent trends identified by Anthem Worldwide (www.anthemww.com), the strategic design company of Schawk, Inc. (www.schawk.com), will continue to impact the design environment well into this decade, says Michael Coleman, managing director for Anthem. These trends include simplicity, sustainability, globalization, rebirth, and showcasing. packagePRINTING recently asked Coleman to expand on each of these areas as they relate to package printing.