Expanding Optimism

Another production area critical to helping customers achieve speed-to-market is flexible job repeatability. "In the sleeve business, [order] size is all over the place, from national accounts to boutique and promotional products," Dwyer explains. Individual jobs might be run just once or twice, and new label designs might be launched once per week. The Dwyer Group's 2009 investment in digital printing technology allows more effective management of the shortest runs and quickest turnaround requirements, whether a national produce account needs new label samples ASAP or a niche beverage company needs a dozen different label designs to simultaneously debut on the shelves.