Expanding Optimism
Shrink sleeve label converter, The R.B. Dwyer Group, has built its business around showing sleeve customers the positives and the possibilities of a sometimes challenging production process.
"The top trouble spot in shrink sleeve production has always been distortion," Dwyer clarifies. "When the film shrinks, the printed dot shrinks, and colors change as a result." Though distortion challenges rendered shrink sleeve production a manual process for many years, Dwyer maintains that the issue can and should be managed during the prepress process—a process that is now a standard element of the company's converting capabilities. "It is incumbent on us to make sure the product looks good on the shelf," he states.
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