Expanding Optimism

It's a given that shrink sleeve end users prioritize—and their converter of choice should deliver—superior print quality and minimal lead times. But The Dwyer Group has also invested heavily in technology and infrastructure to address other areas critical to speedy launches of new labeling. The first such area is in-house label design creation and prepress support—the production phase that Dwyer contends "makes or breaks" the successful use of shrink sleeves. He estimates that at least 50 percent of customers approach the company for label concept and creation support. Pivotal issues to manage include appropriate font choice, optimal placement and straightness of images, and mitigation of graphical distortion.