Expanding Optimism
Shrink sleeve label converter, The R.B. Dwyer Group, has built its business around showing sleeve customers the positives and the possibilities of a sometimes challenging production process.
After gradually gaining a foothold in importing (The Dwyer Group currently operates four distribution facilities—in Austin, Texas; Des Plains, Ill.; Orlando, Fla.; and Ontario, Can.), the company turned its attention to another area of growth possibilities in the shrink sleeve market—domestic converting. Initially, The Dwyer Group's converting capabilities were housed solely in its 125,000-sq. ft. facility in Anaheim, and sleeve printing needs were outsourced. However, quality gaps led Dwyer to believe that the challenges of printing sleeves could be more effectively surmounted in-house. "It's difficult to trust others with your printing work," he relates.
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