Expanding Optimism

In contrast to this claim, The Dwyer Group's recent technological investments include not only prepress and digital printing capabilities, but also the 2008 installation of an infinitely variable cylinder web offset (IVCO) press, a "very wide, very fast" capabilities addition for the company. Dwyer believes it will eventually surpass flexo in its frequency of use, and ultimately serve as a significant factor in the company's growth within both new and existing customer bases. Again, the can-do mentality is at the heart of this technology's appeal; Dwyer contends IVCO will effectively "resolve frustration" on the part of customers who currently use the flexo and gravure processes. On the flexo side, he expects IVCO to take label graphics "up a notch in terms of quality," and essentially breathe new life into long-term label designs whose appeal has flattened. For gravure jobs, Dwyer says IVCO minimizes environmental issues, eliminates cylinder investments, and achieves gravure-level quality on shorter runs. For the near-term, a key marketing focus at The Dwyer Group will be to enhance prospects' and customers' awareness of the potential advantages of transitioning a job to IVCO.