Tailored Solutions

Extraordinary looking packages are incorporating shrink labels for a wide range of sizes and novel configurations. Because of the shelf appeal this labeling method can provide, shrink labeling has begun to grab attention away from other, more traditional labeling technologies. While many printers are considering or attempting entry into the shrink label market, anyone looking to get into this end of the business should understand that it requires unparalleled attention to details. Shrink sleeve suppliers distinguish themselves by remaining at the forefront of state-of-the-art prepress and printing technologies and processes. Labels covering these intricately shaped containers require novel capabilities in material selection, graphic design, printing, and converting. Shrink labeling—outside of the simplest tamper-evident bands—is not a good market for a run-of-the-mill printer.