Shrink Label Savvy

Logotech/Tadbik runs its shrink label products on offset machines, including a new GOBEL NOVAPRINT 680MM press. According to Noah, the main reason for choosing offset over gravure was the cost factor—the low cost for offset plates in comparison to gravure cylinders. "As for quality, we receive an almost identical product when we compare offset to gravure—and a far superior product compared to flexo print. For opaque white or metallic inks or other special inks, we have two gravure units on our GOBEL, positioned as first and last stations on the machine."