Shrink Label Savvy

The benefits and functionality offered by shrink sleeves fit well in HBA, says Wilson. "They are a perfect match for the product differentiation and branding necessary in the HBA markets."

According to Micha Noah, R&D engineer for Logotech/Tadbik, shrink sleeves can also be used to unite more than one product into multi-packs. With shrink sleeves, individual packages can be securely combined, while highlighting the shapes of the packages.