Shrink Label Savvy

Market play

Shrink sleeve labels are making their presence known in many consumer markets, but the beverage market is clearly leading the way. "By volume, the largest product category using shrink sleeves is the beverage market," says Martin Wilson, director of sales and marketing for SleeveCo. "Even when dividing this market into subcategories you find that by volume, they outpace many other markets. Examples include dairy, juices and teas, and nutritional drinks."