Shrink Label Savvy

What this all boils down to says Kroner, is that the "converter must be involved much earlier in a package development project versus any other labeling project because of the vast number of interdependencies encountered with a sleeve throughout the supply chain."

The digital printing capability in Fort Dearborn's arsenal provides a big lift in the overall effort. "Digital printing is ideal for prototyping shrink sleeves for contoured package shapes in order to understand the distortion of graphic elements and the color space for the printing process," says Kroner.