Shrink Label Savvy

Once the design is established, the challenge becomes one of making it work thousands and thousands of times each day on the production floor. This is no simple task, and the consistent performance of the inks and substrates plays a key part.

"There is a learning curve as with any market," says Wilson. "However, the learning curve in the shrink market is much greater than say the tag and label, roll-fed, or pouch market. Understanding your incoming raw materials and how they will perform under the application and shrinking conditions are critical."