Shrink Label Savvy

"Predicting the distortion of the graphics remains one of the most difficult hurdles when preparing the sleeve for production," says Noah. However, there are some tools that have been developed to help meet this challenge.

Logotech/Tadbik uses Artwork Systems' ArtPro graphic software in this effort. Using this tool, Noah can get a virtual view of the finished sleeve on its container, with the required distortion automatically determined.