Shrink Label Savvy

Technical savvy is the key, because a shrink label is a moving target—it starts out in one shape and ends up in another. Graphic design, label production, and label application all have to be done with the utmost care and skill.

packagePRINTING contacted a number of package printers that are veterans in the shrink label business—Fort Dearborn, Logotech/Tadbik, Multi-Color Corp., and SleeveCo. They provided a rundown of this exciting segment of the product decoration market in terms of market and process considerations.