Shrink Label Savvy

Noah advises clients on substrate selection in many areas around the world, including Israel, Europe, South Africa, and the United States. The needs of the different geographical areas have a big impact on material selection.

Because recycling is strongly emphasized in Europe, Noah says that PET represents the majority of its market. "If a company wants to emphasize recycling, we suggest PET," he reports. "Otherwise, because PVC is significantly less expensive than PET, it is a much more common choice in the States, South Africa, Russia, and Israel."