Shrink Label Savvy

Flexo is used for high-quality, medium-size runs, while rotogravure is used for longer runs and for applications that require a higher degree of opacity. Fort Dearborn's HP Indigo ws4000 digital press is used for small runs, variable graphics, samples, and label prototypes. These capabilities "compliment the new package development process and provide low volume cost efficiencies across the label supply chain," reports Kroner.