Shrink Label Savvy

Shrink sleeve label printing requires a lot of work, but the rewards can make it all worth while.

SHRINK SLEEVE LABELING has taken aim at the product decoration market in a big way. It's not doing this with a single-shot sniper's rifle, either. It's blasting away at market opportunities and market share with both barrels. Shrink labels represent a high-growth segment in product decoration, and those package printers with the technical savvy to make it work are reaping the benefits of its market appeal.