Respecting the Needs of the Trade

HP/Rotoflex combination

Fifty percent of Profecta’s business comprises short runs of less than 6,000 linear feet, and that number is ­growing because businesses seek to have little inventory and greater flexibility to change the designs in order to stay ahead of the competition, explains Roberge. The addition of the HP Indigo press means Profecta can now offer the option of shorter runs to its customers. “The Indigo has opened up a market we couldn’t have touched before. Now we are seeing new orders from existing customers, and new clients are bringing different applications,” says Roberge. “We are now in a position to offer the best of both worlds: flexo for long runs and digital for short runs.”