Respecting the Needs of the Trade

Merging Proflex and Perfecta began the next phase, which was “building a network of agents throughout the province of Quebec who would distribute our products while continuously working to expand our product lines,” says Roberge. The business plan worked. “Over the years,” he adds, “principles like sharing information and honoring commitments have made us a reputable, dependable supplier in the eyes of our agents all over the country.” Since its founding in 1997, the mission of Profecta Labels has been “to develop the pressure-sensitive trade market and offer a complete and professional manufacturing alternative for brokers—a supplier who understands and respects brokers.”