Respecting the Needs of the Trade

Digital not the end-all solution

Adding the digital press/finishing solution has paid dividends because the shorter runs are printed on a dedicated system, instead of Profecta’s flexo presses. But Roberge cautions that a digital press will not solve all problems. “The only advice I could give would be to take a hard look at what you are printing, for whom, and do the math,” he explains. “The purchase of a digital press is not going to solve all your problems, but consider [the consequences of] competing with someone who [presently] has the technology. Customer retention is the name of the game!” pP