Respecting the Needs of the Trade

By switching the small runs Profecta had been running on its flexo presses to the digital press, “we have substantially reduced the downtime and also have opened up a lot of hours for longer runs on the existing flexo presses,” says Roberge. “This should retard the purchase of new flexo equipment for some time.” Other resolved issues include faster turnaround, increased quality of print, reduced waste, and simplified proofing process. “The proof the customer receives is output on the HP Indigo on the actual substrate, eliminating any confusion or misinterpretation,” Roberge adds. “By reducing the waste and [downtime], we have begun to penetrate new markets with new and existing customers.”