Start Your Journey with Your Customer
Short-run printing often starts with a customer request. Integrating shorter jobs will impact your business in more ways than just the bottom line.
To accommodate Profecta’s short-run business, it purchased its HP Indigo WS4500 in September 2006 with a Rotoflex Vericut 2 finisher. In April 2008, the company purchased a second WS4500. “In the last two years, we have also invested a lot of time and energy in educating our resellers to think outside the box and focus on the latest advancements in digital labels as a means to create new revenue streams,” says Roberge.
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