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Impact of shorter runs

Print jobs that are shorter than the norm impact printers’ businesses and business operations, but not necessarily negatively as long as they are proactive.

“Our short-run sales increased by 50 percent since the acquisition of our first HP Indigo digital press,” says Pierre Roberge, owner, Profecta Labels (Boucherville, Quebec). “In terms of our overall operations, a few changes were made to accommodate the speed at which these short-run jobs are processed.” These changes include short-run estimating software and specific procedures for order entry to differentiate the short-run jobs from Profecta’s regular flow of flexo jobs.