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Bottom line

Integrating short-run printing is not as simple as accepting the job orders. Printers must look at the impact accepting such jobs will have on their overall businesses. Package printers should look at what investments they’ll need to make in their own people, possible hires, processes (lean manufacturing), and equipment. This is no easy task, and companies should take as much time as possible to study their businesses, their markets, and then decide when and which investments to make.