Start Your Journey with Your Customer
Short-run printing often starts with a customer request. Integrating shorter jobs will impact your business in more ways than just the bottom line.
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Printers like to hear their presses running, because hopefully money is being made and customer demands are being met. But shorter runs can tie up a press with more frequent setups. Integrating short print runs into an overall business plan isn’t as easy as it might sound. To accommodate customer demand for these types of runs, a package printer must do its homework long before actually accepting the orders.
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Chris Mc Loone
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