Just in Time

Reichard views the economic impact of the shift to flexible dies positively. “We are also a rotary die manufacturer, so we offer that product as well. But what we’re finding is that if we don’t try to do this for our customers, then someone else will. We want to be the ones to switch them to [flexible dies] to help them become more efficient and more successful. This type of partnership with our customers is how we build long-term relationshps and keep building on those relationships. We will develop our rotary die business in other non-label markets.” pP