Just in Time

Digital printing’s impact

Short-run production is also becoming more mainstream because of digital printing. “The advent of digital printing, i.e. short-run ‘die-less’ production, is also getting far more prevalent within the industry,” says Buckley. He adds that while this development could also be seen as a threat to the commercial diemakers, several have already responded in a unique way by installing a digital printer and cutting table, then offering a finished product to their packaging customers for resale to their own end users.