Short-Run Niche
Mid-York Press defines and refines its short-run business model using both offset and digital printing technologies.
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"The iGen enables us to run short-run folding cartons up to 9,000 pieces at lower cost with variable data when necessary," Tenney explained. "The rest go on the big presses." That said, "We rarely run full lifts," he added.
At present, Mid-York produces 90 percent of its jobs on one of its four Heidelberg offset presses, and 10 percent on the iGen. There's a reason for this, according to Tenney, who believes that although digital packaging is a promising area for some applications, "The future of short-run packaging still lies with the major offset press manufacturers."
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Jean-Marie Hershey
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