Short-Run Niche
Mid-York Press defines and refines its short-run business model using both offset and digital printing technologies.
Establishing a short-run niche
There were some growing pains. For example, Tenney said, "We had only half-size presses when we got into the packaging business, and we couldn't compete with our 40˝ brethren on long runs. So we went after private label manufacturers first, and built the business in that direction." Today, Mid-York is a highly specialized supplier to the pharmaceutical (80 percent) and cosmetic (20 percent) industries nationwide, with a well-established, short-run niche.
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